How can we have a political movement without calculated polarisation ?

After the 2009 general elections people have shouted that BJP's communal politics is what costed them the elections . while  BJP's communal tag prevented it from getting valuable allies it's highly exaggerated that the 'Hindutva' tag was rejected by the people . BJP has made gains in gujarat and karnataka and BJP-JD combination had a giant leap in Bihar . In MP and Rajasthan the candidates were incumbent for 15 years and 'Raje' is very much answerable for the slip in rajasthan . Overall BJP lost only 20 seats and the Base is intact . I am sure Indian voters give a damn if Rajnath met varun gandhi or not . Despite 'educated' screaming over that it is not a factor . well my friend has oversimplified the BJP's reverses in UP . UP has experienced  genuine political movement in the name of Mayawati and there are too many players who have their own bastions and are strongmen . Obviously BJP is not going to reap from Hindutva crop forever . The redefinitions should happen .

If BJP jettisons Hindutva it will lose it's identity . Hindutva is it's identity and it's core . The image of the party is not suffered by Hindutva but by the riots . BJP's failure to reign in riots is the problem . I too agree that a few elements in BJP are extremists but they are a margin . But orissa is a terrible mistake . BJP went too far . 'Image makeover'  that is the toughest thing frat .that is the toughest thing . Please suggest  how you would do it . You can't kick your base out by doing an image make over but you can appeal to the moderate hindus by rejecting riots by pushing government to create an autonomous 'anti-riot' commission such that any riot would be destroyed by an autonomous commission and would not wait for political dispensations . That is the strongest way to demonstrate that BJP is anti riot .  By the way Siddharth varadarajan is a 'communist' . He is a BJP hater .........